26.06.2017 digital marketing

Consumer mood and digital marketing – how emotional context can make ads 40% more effective

According to a new study, consumer mood can make all the difference to the effectiveness of digital marketing campaigns. If you can reach your target...

26.06.2017 digital marketing

Live video and digital marketing: how to get it right

Research shows that one third of all online activity is currently spent watching video and according to predictions by Cisco, video’s share of consumer internet...

13.06.2017 digital marketing

Reputation saving tips for an ethical online marketing campaign

Does ethics matter in the competitive, often ruthless world of digital marketing?  There are three very important reasons why it should matter to your brand:...

31.05.2017 digital marketing

Report finds that charities are struggling to get to grips with digital marketing

Most small businesses nowadays are aware that they must do some online marketing to keep up with their competitors, even if it’s just a few...

16.05.2017 design

How persuasive is your web design?

In an increasingly competitive market, it’s not enough to design a website that simply looks nice. It can’t just sit there waiting for visitors, nor...

09.05.2017 digital marketing

Snapchat: is it the right digital marketing platform for you?

According to research from Hootsuite, Snapchat has over 100 million daily users worldwide and over 50% of users log in every single day. This makes...

05.05.2017 design

Bad web design can hurt your online reputation – here’s what to avoid

Good web design can do wonders for your online business, as well as your sales, conversions and reputation among visitors and potential customers. You don’t...

27.04.2017 digital marketing

Starting a new business? The digital marketing activities you should be focusing on

Startups face many challenges, but nearly all of them stem from a lack of resources. There just isn’t the money to do everything you’d like...

31.03.2017 digital marketing

Gorgeous new website but no visitors? Here’s what could be going on

There’s nothing more disheartening than spending time and money creating what you believe is a brilliant new website, only for your visitor figures to be...

16.03.2017 design

Style over substance: 90% of SMEs forget about conversion when designing a new site

A new study has revealed that less than 10% of small businesses are dedicating time to drawing new business and sales when designing a new...

27.02.2017 digital marketing

Adblocking: a campaign destroyer or a creative challenge?

A new study by the Chartered Institute of Marketing (CIM) recently asked marketing professionals for their opinion on adblocking technology, and whether it had an...

21.02.2017 digital marketing

Web design trends for 2017 – What is meaningful motion?

If you know anything about web design, you’re likely to be aware of Material Design. It is a design language first launched by Google in...