INSIGHTS

INSIGHTS

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Insights

Thoughts, news, and perspectives from the cutting edge of digital design and development.

website top tips

Five critical web design dos and don’ts for optimising user experience

Creating a new website is a balancing act. It needs to function well, score highly on SEO (search engine optimisation) and drive those crucial conversions....

branding

What makes a killer brand logo?

At the heart of your company’s branding is your logo. It appears on everything from your website to company letterheads, merchandise to email signatures. Your...

design

Want a smooth, optimised UX on your website? Avoid these common mistakes

There are hundreds if not thousands of tiny things that can affect a user’s experience on a particular website. Designing a user-friendly website can be...

digital marketing

Getting started with website analysis – the important things you need to know

If you want your website to be successful, you’ll need to know how to measure its performance. When we talk about website success, it all...

website hosting

The beginners guide to web hosting features – what to look for when choosing a plan

There’s a lot to think about when choosing a new web hosting plan. You’ll be faced with lists of features, stats and specs, but which...

website hosting

Can your website cope with Christmas traffic?

Christmas is usually a great and extremely busy time for retail and eCommerce sites. Most will see surges in traffic as visitors rush to buy...

digital marketing

Seven reasons your SEO attempts aren’t working

If you’ve been making efforts to improve the SEO on your website but you’ve not seen any noticeable improvements in key areas, it could be...

digital marketing

Safe shopping: Six security tips for your e-commerce website

If you have an e-commerce website, it’s so important to earn the trust of your customers. Visitors to your site need to feel secure, comfortable...

branding

Creating a new brand, or re-branding? 7 questions to help you define who you are

Strong, unique branding is undeniably important when starting a new business, or re-branding an existing one. Branding is the promise you make to the customer....

digital marketing

Ready to sell online? Here’s how to get your e-commerce business started

Selling online is a no-brainer for most businesses these days. It offers so many benefits, from incredibly low costs to wider exposure for your products....

branding

Brand guidelines – five reasons they’re so important

Creating a strong, memorable brand is about far more than picking a logo or a set of colours. Your branding reflects who you are as...

website hosting

Cheap web hosting – is it ever really worth it?

Web hosting is available for practically pennies these days, which is great news for anyone wanting to launch their own website. However, opting for the...

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