INSIGHTS

INSIGHTS

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Insights

Thoughts, news, and perspectives from the cutting edge of digital design and development.

digital marketing

Are you using the right analytics software?

If your business is channelling a lot of energy and resources into a new digital marketing campaign or a website redesign, you’ll want to know...

branding

Is your digital marketing campaign ‘story’ compelling enough?

Many brands have the very best digital talent at their disposal, with the technical knowledge to make excellent use of tools, apps and technology. They...

digital marketing

5 reasons why replacing a website with social media is not a good idea

Compared the cost and time spent creating and building a functional and great looking website, a Facebook page can seem a pretty tempting alternative. It’s...

digital marketing

How to find the very best shareable content for your social media audience

Most social media and digital marketing experts will tell you that you need to regularly post and share interesting and valuable content with your social...

digital marketing

Twitter to relax character limit for URLs and images – will this make digital campaigns easier?

Anyone who has ever had to manage a brand’s Twitter account will be breathing a sigh of relief this week, as Twitter has made an...

digital marketing

Stuck in a social media rut? Try these exercises

Social media can be the most dynamic, engaging and effective of all digital marketing platforms, but it may not always feel that way for the...

design

8 web design trends that could give your website the edge

Some website trends are a flash in the pan, and won’t stand the test of time. However, brands looking to develop their websites should always...

digital marketing

LinkedIn’s new targeting tool – what will it mean for B2B digital marketers?

One of the biggest challenges facing B2B businesses is how to reach out and make the vital contacts they need in order to grow their...

digital marketing

Top tips for creating a successful website conversion funnel

Unless you’ve heard the term before, the words website conversion funnel may be utterly baffling to you. However, understanding this term and being able to...

digital marketing

4 tips for a watertight mobile content strategy

Sitting down and drawing up a mobile content strategy from scratch is no mean feat. Adapting and perhaps even re-creating your website and other online...

digital marketing

75% of retailers say investment in social media marketing is paying off

According to a new report, around three-quarters of retailers and marketers say that they’ve seen at least a reasonable return on their investment in social...

design

The 5 warning signs that a website redesign is on the cards

Some brands choose to redesign or refresh their websites when they are looking a little tired or dated, or perhaps simply because they fancy a...

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