01.10.2018 digital marketing

Not achieving your social media marketing goals? Here’s where you could be going wrong

One of the biggest worries for any marketing department when it comes to social media marketing is – where is the return on investment? Why...

24.09.2018 digital marketing

8 top social media marketing tips for B2B brands

Engaging customers on social media is a little different for B2B brands than it is for B2C ones. You’re talking to a professional audience, perhaps...

18.09.2018 branding

A beginner’s guide to using colour in web design

Website design is like any other type of design, in that you need to have a good understanding of the basics – from spatial planning...

29.08.2018 design

Google’s ‘mobile-first’ index and your website – are you ready?

Earlier in 2018, Google announced that it would soon be rolling out ‘mobile-first’ indexing. The search company has been testing and experimenting for around 18...

20.08.2018 digital marketing

Do your customers trust you? Research finds data protection a key driver for consumer trust

Winning the trust of the consumer is one of the biggest battles for retailers. If a user doesn’t like the look of your website, they...

14.08.2018 digital strategy

Don’t yet use HTTPS for your website? Google could mark your site as ‘insecure’

If you want to make your website more secure, both for your business and its customers, one of the best ways to do it is...

05.08.2018 digital marketing

What is dark social and what should marketers be doing about it?

According to recent research by RadiumOne, around 84% of outbound sharing online happens through a medium known as ‘dark social’. But what is this mysterious...

20.07.2018 digital marketing

Dipping your toe into influencer marketing? Here are the dos and don’ts you need to know

For some, influencer marketing is just another trend. For others, it could be worth looking into but they lack the time, resources and expertise to...

10.07.2018 digital strategy

8 tips for improving your site’s UX

Good website design isn’t all about the aesthetics. Amazing imagery, a cutting-edge design and strong branding are all great to have, but what organisations really...

03.07.2018 digital marketing

Distracted by 2018 digital marketing trends? Research finds that customers want improvement over innovation

If your business is worried about whether you’re falling behind on the latest trends in social media and digital marketing, a new piece of research...

19.06.2018 gdpr

When did you last test your website security?

A secure website says to your customers that you can be trusted. With the introduction of GDPR and the increased conversation around data protection, it’s...

12.06.2018 gdpr

Looking into website security in 2018? Five crucial points to remember

The start of a brand-new year is a great time to review your company’s policies and procedures. For many business owners, top of the list...