INSIGHTS

INSIGHTS

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Insights

Thoughts, news, and perspectives from the cutting edge of digital design and development.

digital marketing

The clever ways to personalise and optimise e-commerce

Personalisation is becoming more and more important in every part of the digital marketing and retail industries. Shoppers are telling us that they want personalised...

ecommerce

SSL isn’t just a ‘nice to have’, it’s a deal-breaker for e-commerce businesses

Website security is incredibly important for e-commerce businesses, but it’s not just about protecting your site and its data from hackers. It’s also a really...

digital marketing

How much are you spending on influencer marketing?

A new global study has revealed that the amount of money being spent by marketers on campaigns involving influencers has nearly doubled in the last...

digital marketing

7 social media marketing tools to save you time and create better content

Ever feel like you’re teetering on the edge of a social media rabbit hole? There’s always more that could be done, and it’s easy to...

design

How to reorganise and simplify your website structure

If your website was made a few years ago, it’s likely that the business has grown since. This may mean that extra menu items and...

design

Trend alert: brutalist web design. But what actually is it?

As we all know, trends come and go, affecting and influencing different industries at different times. The concept of brutalism, for example, has been around...

digital marketing

Five tools to help you write better website content

You’ve nailed the design of your new website and are delighted with how it looks, and how it works. You’re getting great feedback from customers...

digital marketing

Social media marketing – are you posting what customers want?

A new report has revealed a discrepancy between what social media marketers are posting on the channels they use, and what customers actually want to...

digital marketing

Why your website is still your most powerful digital marketing tool

Like nearly all brands, you’ll have established a strong social media presence in order to engage customers and boost sales. You can now sell through...

digital marketing

8 of the best free and cheap SEO tools

Getting started with search engine optimisation (SEO) is no easy thing. It can be incredibly daunting, even if you do understand the principles and have...

digital marketing

How to prevent your online marketing from becoming too repetitive

According to research by Kantar, the majority of UK consumers are getting fed up with repetition in the online ads they see. A survey showed...

digital marketing

Email personalisation for ecommerce – 4 tips for success

Gone are the days of sending generic blanket emails out to your full subscriber list. Not only is this not effective, but it’s also not...

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