01.06.2015 branding

Study suggests that branding is more important than advertising

A recent study has found that branding could be more important than advertising when it comes to growth in brand value. The research was carried...

22.05.2015 digital marketing

Web design trends: what to adopt and what to drop

Trends in web design are just the same as trends in any other medium – they change all the time, some lasting only months whilst...

15.05.2015 branding

Five signs your business needs a digital rebrand

For many businesses, and SMEs in particular, branding is often an afterthought. Only once the essential operational costs have been covered does attention (and budget)...

08.05.2015 digital marketing

Three of the newest social media platforms you need to get on board with

The world of digital marketing, and social media in particular, moves incredibly fast and it can be hard to keep up. While you don’t need...

30.04.2015 digital marketing

Making sense of marketing metrics – the five crucial KPIs to focus on

One of the biggest challenges for digital marketers is not so much the running of campaigns, or even the creative element of marketing online, but...

30.04.2015 digital marketing

Making sense of marketing metrics – the five crucial KPIs to focus on

One of the biggest challenges for digital marketers is not so much the running of campaigns, or even the creative element of marketing online, but...

24.04.2015 digital marketing

6 tips to stop social media marketing eating up all of your time

Social media may be a fantastic and free marketing tool, but it can be hugely time intensive. If you aren’t careful, you or even your...

23.04.2015 digital marketing

Why customer retention is just as important as new sales

Some brands get obsessed with the idea that they should be constantly growing, expanding and reaching out to exciting new markets. However, while the grass...

23.04.2015 digital marketing

New study sheds light on marketing to teens

For many digital marketers, there is one market that remains elusive and very hard to reach – teenagers. Many brands, particularly those in tech and...

13.03.2015 digital marketing

How will the Apple Watch and other wearable tech affect digital marketing?

The wait is very nearly over for the much-anticipated Apple Watch

06.03.2015 digital marketing

Followers and likes – are they still important in social media marketing?

When some businesses first dip a toe into the world of social media marketing, one of the first things they focus on is gaining more...

06.03.2015 digital marketing

Followers and likes – are they still important in social media marketing?

When some businesses first dip a toe into the world of social media marketing, one of the first things they focus on is gaining more...