INSIGHTS

INSIGHTS

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Insights

Thoughts, news, and perspectives from the cutting edge of digital design and development.

digital strategy

8 ways to boost sales by improving your website

Believe it or not, great web design can make an enormous difference to online sales made through your website. This doesn’t just mean the look...

branding

5 rookie branding mistakes to avoid

Branding can be crucial for the long-term success of your business, but it can be very tricky to get right. From coming up with concepts...

design

Smartphones become most popular way to get online – but is your website ready?

If there’s one crucial piece of advice on digital marketing that brands and small businesses should be listening to, it’s this – optimise your website...

design

How well do you know your web designer?

A web designer has a tough job. He or she needs to translate your vision and your company’s ethos into a great-looking website that really...

branding

Five important questions to ask before a re-brand

A re-brand is an important time for any business, no matter how large or small. It marks a new era for the company, a blank...

design

How well does your new website perform on usability?

When designing a new website, branding and digital marketing are often at the forefront of your mind. However, practical considerations are also very important, such...

branding

What is the key to successful branding?

Before you can start to unlock the secrets of successful branding, you need to think about what ‘successful’ actually means to you as a company....

design

Understand and using ‘cards’ in web design

The world of web design experiences all sorts of trends and fads, but some end up sticking around for much longer. One of the latest...

design

Designing a website with your local market in mind

Many brands have big ambitions when it comes to designing a new website from scratch. They want to appeal to as many potential customers as...

website top tips

How to speed up your website: 5 web design tips for faster websites

So you’ve spent lots of time painstakingly crafting a stunning new website – it meets your branding goals perfectly, it sums up your ethos as...

branding

Creating a brand image and the importance of story telling

The importance of story-telling in creating a brand image What is the most important factor in creating a brand image or creating a brand image, one...

design

Minimalist web design

Minimalist web design – hugely impactful, but not as easy as you’d think Minimalism is certainly no new thing in design, and it’s not even...

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