02.01.2015 digital marketing

Expert tips for integrating social media into your marketing strategy

Many brands nowadays recognise the importance of social media as a key part of any marketing campaign. However, there

27.12.2014 digital marketing

68% of marketers aren’t prioritising mobile friendly websites – is this a huge mistake?

According to a new survey, just a third of digital marketers in the UK and the U.S. are making optimising for mobile a priority. This...

22.12.2014 digital marketing

The tech that will affect your marketing strategy in 2015

At the end of each year, we all start to get a bit over-excited about the new tech innovations that are likely to dominate the...

12.12.2014 digital marketing

Flaws found in social media big data analysis

One of the most crucial parts of running any digital marketing campaign through social media is to analyse the results. You need to know all...

08.12.2014 digital marketing

What are your New Year

As 2014 draws to a close, your digital marketing team should be celebrating the successes of the year and learning from the things that didn’t...

08.12.2014 digital marketing

What are your New Year’s resolutions for digital marketing in 2015?

As 2014 draws to a close, your digital marketing team should be celebrating the successes of the year and learning from the things that didn’t...

08.12.2014 digital marketing

What are your New Year’s resolutions for digital marketing in 2015?

As 2014 draws to a close, your digital marketing team should be celebrating the successes of the year and learning from the things that didn’t...

24.11.2014 digital marketing

5 essential tips for Christmas social media marketing

For many businesses and retailers in particular, Christmas can be the most profitable time of year, as well as being a great opportunity to boost...

14.11.2014 digital marketing

What is programmatic marketing?

With brands already looking ahead to next year

10.11.2014 digital marketing

Will your brand be increasing its digital marketing budget next year?

New research has revealed that digital marketing budgets are set to increase next year, but will your brand be doing the same? The research comes...

03.11.2014 digital marketing

How to use LinkedIn to enhance your digital marketing strategy

Some businesses join professional social networks like LinkedIn as a matter of course, because they feel it

27.10.2014 digital marketing

Does your business have a social media policy? If not, why not?

Social networks provide small businesses with meagre marketing budgets with the chance to grow their brand and develop a strong online presence. However, there are...